I know there’s more than one but if we were to really just focus on one thing, I have the answer.
I’m relying on the fact that you’re probably someone who actually knows how to get results for your clients.
The answer is this: You need to share the process and the knowledge about how you get results. That is what’s going to connect you to not only your leads and prospects but also to the people who already trust you. Then you can continue to build that trust.
In other words, create content around your secret recipe for getting the results that your clients want. It’s as simple as that. People make it a little more complicated. It doesn’t have to be.
You can do blog posts, you can create quote cards or you can do video – which I highly recommend. Videos are the most powerful medium we have today.
Go out and create some content around your secret recipes that get the results that your client wants and you will see the direct impact you can make to your client’s life and also an impact to the new audiences you will attract in the process.